The brainpower at Nike has decided their sports fanatic target market is just too niche, so their new campaign is targeted to the artistically advantaged....
Continue Reading
If people are getting bored with advertising, there are usually two common reasons. They think advertisers are either too pushy or don’t care about who...
Continue Reading
Shakespeare is still taught as part of the high school curriculum, his plays are still acted out around the world and Brisbane still performs his...
Continue Reading
Pacific Brand’s hosiery label Razzamatazz has been running an ‘it girl’ competition for the last six weeks. The concept is simple – girls take photo’s...
Continue Reading
Sleepless cities, bright lights, fashion and a desire to learn languages and immerse herself in different cultures describe Simona Valev. This 4th year Law and...
Continue Reading
Drunk Girls by Saatchi & Saatchi (Romania).
I really like this ad and I think it’s effective for a number of reasons.
First of all, it...
Continue Reading
Intern Kayla Flude is studying a Bachelor of Business, majoring in Marketing and Advertising at QUT Gardens Point. She is a born and bred Brisbanite...
Continue Reading
FRESH's own Bollywood princess (aka miss Neha Mathrani) is currently in the midst of a seemingly never-ending advertising major project with QUT. She hopes to...
Continue Reading
Call her a little bit crazy, but when Jiveny Blair-West she ‘grows up’ she doesn’t just want to be one thing. Some key notes on...
Continue Reading
