A Cinderella story: Almost…By David James

Everyone wants to be a designer; unfortunately many of us (myself included) lack the talent and commitment that this dream entails. Bespoke or tailor-made clothing...

July 14
1 Comment

Need for speed? By Frederic Wadoux-Girard (@fredwg)

If people are getting bored with advertising, there are usually two common reasons. They think advertisers are either too pushy or don’t care about who...

June 9
No Comments

He’s been dead for years, but there’s no escaping Shakespeare

Shakespeare is still taught as part of the high school curriculum, his plays are still acted out around the world and Brisbane still performs his...

June 1
1 Comment

Razzamatazz girl irritation

Pacific Brand’s hosiery label Razzamatazz has been running an ‘it girl’ competition for the last six weeks. The concept is simple – girls take photo’s...

April 23
No Comments

Drunk Girls

Drunk Girls by Saatchi & Saatchi (Romania). I really like this ad and I think it’s effective for a number of reasons. First of all, it...

April 21
3 Comments

Helping Gen Y See the Homeless

Homelessness is an issue faced by people in every city in the world, and unfortunately many of us have become so accustomed to the sight...

December 11
No Comments

Looser generated content..

By Adam Penberthy (@adampenberthy) Hawky from our squad flicked around this story from The Guardian (UK) about Looser Generated content, or as...

October 27
No Comments

Lifestyle Branding, Happiness in a Bottle?

By Ali Williamson Energy drinks. Red bull gives you wings, revitalises the body and mind and V rates itself as “Australia’s favorite energy drink by a...