A Cinderella story: Almost…By David James

A Cinderella story: Almost…By David James

Everyone wants to be a designer; unfortunately many of us (myself included) lack the talent and commitment that this dream entails. Bespoke or tailor-made clothing...

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‘Sex and the City’ and its lasting female appeal

‘Sex and the City’ and its lasting female appeal

With the release of the second Sex and the City movie right on our Manolo Blahnik heels, I’ve been pondering how TV and films are...

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Cola money for your favourite charity

Cola money for your favourite charity

In today’s saturated market of fast moving consumer goods it is so important to have an edge over your competitors. Insert the Pepsi refresh project....

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I don’t wear Birkenstocks with socks, so why do I want a new Toyota Prius?

I don’t wear Birkenstocks with socks, so why do I want a new Toyota Prius?

The answer is….a very powerful change in image. How is this done so successfully given that the Prius brand originally has had an image of...

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