Nike gets their art on By Lauren Fryer

Nike gets their art on By Lauren Fryer

The brainpower at Nike has decided their sports fanatic target market is just too niche, so their new campaign is targeted to the artistically advantaged....

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Need for speed? By Frederic Wadoux-Girard (@fredwg)

Need for speed? By Frederic Wadoux-Girard (@fredwg)

If people are getting bored with advertising, there are usually two common reasons. They think advertisers are either too pushy or don’t care about who...

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Why the Apple iPad might just save traditional print media

Why the Apple iPad might just save traditional print media

The new Apple iPad has been released to rave reviews and heavy criticism alike and at $629 for the basic 16GB Wi-Fi model all the...

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‘Sex and the City’ and its lasting female appeal

‘Sex and the City’ and its lasting female appeal

With the release of the second Sex and the City movie right on our Manolo Blahnik heels, I’ve been pondering how TV and films are...

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Helping Gen Y See the Homeless

Helping Gen Y See the Homeless

Homelessness is an issue faced by people in every city in the world, and unfortunately many of us have become so accustomed to the sight...

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Cola money for your favourite charity

Cola money for your favourite charity

In today’s saturated market of fast moving consumer goods it is so important to have an edge over your competitors. Insert the Pepsi refresh project....

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Kindles, Nooks and e-Books!

Kindles, Nooks and e-Books!

E-readers seem to be the future of publishing. Amazon’s E-reader, the Kindle is available for PCs (MAC version coming soon) Blackberries and iPhones as applications...

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“Wherever you go, our network follows”…

“Wherever you go, our network follows”…

This is an Indian advertisement for the phone connection HUTCH (now Vodafone) and dates back to the early 2000s when the ads were released. It...

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Branding Bands

Branding Bands

By Maddy Priddle In recent years, bands and music artists have come to realise the importance of staying ahead of the rest through social media. Recently...

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