Everyone wants to be a designer; unfortunately many of us (myself included) lack the talent and commitment that this dream entails. Bespoke or tailor-made clothing...
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The brainpower at Nike has decided their sports fanatic target market is just too niche, so their new campaign is targeted to the artistically advantaged....
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If people are getting bored with advertising, there are usually two common reasons. They think advertisers are either too pushy or don’t care about who...
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A few months ago I saw a Greenpeace ad on the internet, aimed at making people more aware of palm oil importers, and the effect...
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Pacific Brand’s hosiery label Razzamatazz has been running an ‘it girl’ competition for the last six weeks. The concept is simple – girls take photo’s...
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With the release of the second Sex and the City movie right on our Manolo Blahnik heels, I’ve been pondering how TV and films are...
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E-readers seem to be the future of publishing. Amazon’s E-reader, the Kindle is available for PCs (MAC version coming soon) Blackberries and iPhones as applications...
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By Chris Ruddock (
@chrisruddock_)
We all know that just using mass media to advertise to GEN Y isn’t enough anymore…. brands can no longer...
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