Everyone wants to be a designer; unfortunately many of us (myself included) lack the talent and commitment that this dream entails. Bespoke or tailor-made clothing...
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The brainpower at Nike has decided their sports fanatic target market is just too niche, so their new campaign is targeted to the artistically advantaged....
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If people are getting bored with advertising, there are usually two common reasons. They think advertisers are either too pushy or don’t care about who...
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The new Apple iPad has been released to rave reviews and heavy criticism alike and at $629 for the basic 16GB Wi-Fi model all the...
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Pacific Brand’s hosiery label Razzamatazz has been running an ‘it girl’ competition for the last six weeks. The concept is simple – girls take photo’s...
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With the release of the second Sex and the City movie right on our Manolo Blahnik heels, I’ve been pondering how TV and films are...
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by Benny Lodge
Vodka super brand Smirnoff has recently introduced a new tactic that helps connect their brand to customers and the public through experiences. This...
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