I don’t wear Birkenstocks with socks, so why do I want a new Toyota Prius?

The answer is….a very powerful change in image. How is this done so successfully given that the Prius brand originally has had an image of...

Stand up and take a bow Levi’s

By Chris Ruddock (@chrisruddock_) We all know that just using mass media to advertise to GEN Y isn’t enough anymore…. brands can no longer...